Hi, I’m Lizette.
In the years leading up to Lynkflo, I managed social media platforms aimed to reach the masses. Even though I loved creating content, I felt the growing disconnect between serving trends and driving actual sales growth.
The truth is this: a brand’s social media audience holds the strongest buying power. Yet the industry remains fixated on likes, comments, and shares, instead of understanding what moves brand audiences from content consumption into the buying process.
While others optimized content to feed the algorithm, I became obsessed with what activated buyer decisions on social media. I began manually tracking sales, and learning exactly what motivated our audience to buy. Through this research, I learned that the algorithm is not the North Star. Sales behavior is.
But like many, I worked in environments that silenced change to preserve comfort. And over time, the weight of that stagnation created a pressure that became impossible to ignore.
That pressure became Lynkflo.
